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Trends Interior 2010
TRENDS INTERIOR 2010 POSITIVE VISION
Earth’s elements linked to the earth’s resources are reflected in colours deriving from plants, minerals and dirt.Tones are creating a unique beauty. We’ll find unexpectedly looking colours created from historical natural dye developments such as “baby indigo” and “madder red”. Colours take on high shine lacquers and patents for pale and earth tones. Metal shine is back as metal, not as lurex. Colours become more saturated with a clean impact for maximum contrasts and filled tones. Contrast can be wild and furious, stark or slight. Colours in blocks are a significant way of working with colours. Bright deep darks can deceive the eye. Urban concrete tones become new neutrals. Textiles are developed into still more diversified and specified ones by the end use of them. Sustainability is the imperative keyword.The continuous efforts to make the production of cellulose fibers more friendly to the environment and the success with which it is met by costumers is a ideal example of how ecology becomes business too.All the ‘having-fun-experiments’, such as dying with beetroot, envelope for returning your polyester shirt, are very important steps in the process of opening the mind of the consumer.The efforts will turn into sustainable solutions embracing all textile fabrication.The ‘cradle-to-cradle‘ vision is still essential. Performance is one more keyword: maintenance is central in the interior world, temperature adjustment, absorbability, durability, shape memory, etc are appealing features too. Along with the integrated capacities come esthetic and design treatments. Approaches of thinking and production are still aiming to embrace the consumer as part of the creation process - often in products associated to the environmental context.The expression ‘added value’ when talking about design is still magical.

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SARTORIALA sharp and modern colour palette. Based on the heritage of know-how, skills and most outstanding materials, added new technology and experience, the luxurious becomes unexpectedly progressive. Craftsmanship is treasured. Intricate elaboration: embellishments, embroidery… and details are embraced in this story. Our cultural heritage is sensed in the language of ornamentation. High shine surfaces are emphasized by opaque textures. Luxurious patterns are revisited through a high-tech lens.We see new fibres and material mixes. Hidden performance properties are implemented…with the aim of flattering the desires of man!

TERRANEUM
Inspired by the beauty of the earth’s elements, leads to creating a palette of brilliant natural colours abstracted from nature. Sublime texturized surfaces: crooked, scoured, feathery… are picking up on the always overwhelming uniqueness of nature. Materials are assembled in unexpected ways. Recycled fabrics are magnificent and stylish! A hybrid of earth’s resources and technology… with the aim of fulfilling the requests of future mankind!


ILLUSION
Modern illuminating techniques are translated into the colouring of textiles. The colours are light-enhanced tones. Shades are absorbed… and blurred… and filtered. Patterns are changing from daylight to nightlight. Patterns are a visual illusion. Patterns are playing with transparencies and opaqueness.Textiles are fluid, airy, layered and unexpected 3-d as to accentuate the illusion. It’s the hymn to the technological discoveries and conquests: smart technology, nano technology, performance abilities…with the aim of gratifying the dreams of man!
COLOR USAGE - LOUNGE

COLOR USAGE - DINING

COLOR USAGE - BED & BATH

Please note: Color rendition impaired due to printing. For subsequent adjustments please use the corresponding color system. Bitte beachten: Farbwiedergabe beeinträchtigt durch Ausdruck. Für nachträgliche Änderungen verwenden Sie bitte das entsprechende Farbsystem.

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Press releases
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Donnerstag, 10. Juni 2010
Lenzing FR® ist eine Cellulosefaser, die bewiesenermaßen außergewöhnlich guten Hitzeschutz liefert. In einer umfassenden Studie wurde die physiologische Leistungsfähigkeit von Schutzbekleidungsträgern untersucht. Die Ergebnisse wurden erstmals auf der Interschutz vom 07.- 12. Juni 2010 dem Fachpublikum, gemeinsam mit dem Studienautor Univ.-Prof. Herfried Pessenhofer präsentiert.
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Donnerstag, 20. Mai 2010
Auf der Techtextil North America in Atlanta vom 18.-20. Mai 2010 stellt die Lenzing AG die neue Lenzing FR® Faser mit inkorporiertem schwarzem Farbstoff vor.
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